Poster Etiquette

Check out the names on this rather dull poster for the upcoming De Niro, Pacino thriller Righteous Kill. You can almost imagine them squabbling over who was the most famous and should get their name first. Clearly De Niro won that battle but Pacino seems to have been placated by having his name appear 2 inches higher up! It ruins the aesthetics, although the poster's a load of crap anyway. There's at least 2 other versions of this poster both with the weird name arrangement and one version where the names are on the same plane. The only one I've seen out on the streets so to speak has Pacinio's name higher up. Not sure whether I'm looking forard to this one or not. I kind of am, but at the same time kind of know it'll be rubbish.